Integrated Branding Campaign

Our Challenge

To differentiate, resonate, connect emotionally with 3 core market segments elevating the company above a commodity music retailer.

What did we do?

We created inspirational messaging that cut across all market segments reinforced by strong aspirational imagery.  With a strong brand platform, we introduced elements through all marketing channels; In-Store, Website, all on-line/off-line marketing & sales channel (b2b & b2c), Industry advertising & media relations.


The new messaging and visuals made the company’s commitment visible to all stakeholders. 

Brand elements such as a photographic style, visual language and a primary & secondary color palette were fully defined allowing for the creation of a consistent and recognizable brand that can be adapted through its products & services, HR policy, customer contact center, correspondence to vendors & clients, corporate identity in addition to all the marketing and sales channels.

Please click on the image to view the branding video.

Please click on the image to view the branding video.