Integrated Branding Campaign
To differentiate, resonate, connect emotionally with 3 core market segments elevating the company above a commodity music retailer.
What did we do?
We created inspirational messaging that cut across all market segments reinforced by strong aspirational imagery. With a strong brand platform, we introduced elements through all marketing channels; In-Store, Website, all on-line/off-line marketing & sales channel (b2b & b2c), Industry advertising & media relations.
The new messaging and visuals made the company’s commitment visible to all stakeholders.
Brand elements such as a photographic style, visual language and a primary & secondary color palette were fully defined allowing for the creation of a consistent and recognizable brand that can be adapted through its products & services, HR policy, customer contact center, correspondence to vendors & clients, corporate identity in addition to all the marketing and sales channels.